Downtime may be expensive for your e-business, sometimes too expensive. Don’t you believe?

In 2005 Google Inc. claimed its gross profit $3,561,472,000 (according to finance.Yahoo.com), which means that the company earned $9,757,457,53 every day. Every hour of downtime would have meant $406,560,73 outages. Of course, such losses are not acceptable even for media giants like Google. What can be done to avoid website downtime?

There may be hundreds of reasons for web server downtime. A thoroughly chosen host is extremely important, but unfortunately too many other internal and external factors may influence your website performance and stability. That is why experienced webmasters resort to website monitoring services, which help to find the potential bottlenecks of your web site and avoid downtime. Modern website monitoring services can check everything: HTTP, HTTPS, e-mail servers (POP/SMTP), FTP, HTTP/SOAP, and content integrity are a small part of what can be monitored by an average commercial website monitoring service.

The idea of website monitoring is quite simple: several monitoring agents (web servers) situated in different parts of the world check your website with a certain frequency. If your website does not reply, or the reply is not correct, notification process starts immediately. Web monitoring services usually offer several notification methods: e-mail, regular and cell phones, SMS, fax, pagers, etc. The frequency of checks defines the pricing for the web monitoring – if you would like your website to be checked once per minute, you will have to pay up. Once per hour monitoring is very cheap, but the more serious your website is, the more attentive should your approach to monitoring be.

Alexander Bogoslav is a Marketing Coordinator at Dotcom-Monitor.com. The company is famous for its premium-quality website monitoring services, as well as network monitoring tools and web load stress testing devices. You can find all Alexander’s tutorials and articles at his website monitoring blog.

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Author: Alexander Bogoslav